The main goal of any search engine optimization that you do is to get your website to the top of the search engine results pages for the terms that you desire. The type of optimization that you do can vary widely but it basically has to do with either on page or off page optimization. Although these search engines place more value on the off page factors of SEO, it is still important for you to pay attention to the on page factors as well. Here are some of the things that you can do to help you to get to the top and some that you should avoid.
There are several different things that you can do to your webpage in order to help it to rank well for certain keywords. First of all, you should really try to optimize your pages for a maximum of three keywords each although you may add any number of keywords into the mix naturally. Choose a main keyword and 2 sub keywords at the most and then weave those into the page naturally. Some people like to keep a certain percentage of keyword use on their webpages but if you use them naturally, the search engines will pick up on the fact that you are using them.
There are also some other places that you can use on page search engine optimization, such as in the title tag, meta tags and toward the top of the page, perhaps in an H1 tag. These are all ways to assist your page in ranking well for a particular keyword but they are becoming less and less important as time goes by. This is because of something that the search engines are now using that is called latent semantic indexing, or LSI for short. This is simply a way that search engines are now ranking pages, not only for the specific keywords that are present on the webpages themselves but also for any related keywords that may be included in the page.
Along with things that you should do in order to help your page to rank well, there are also some things that you should avoid which may end up getting your page penalized. Although these particular things may have worked several years ago, they are now considered to be spam by the search engines and may get your pages reduced in rank or even remove from the SERPS altogether. The things that you should avoid include keyword stuffing, the practice of repeating the key word over and over on the page and over use of alt image tags or hidden tags within the webpage.
As long as you follow some general guidelines as far as what you should and should not include on your pages, they should end up fairly optimized for your general keywords. If you practice this on a regular basis along with some off page search engine optimization, you will move to the top of the results for your efforts.
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