The idea of a metaphor has been described as substituting, “One idea or object with another, used to assist expression or understanding.”
When applying the idea of metaphors to Internet marketing you need to consider the idea that there are always more uses for your product than you have listed on your website. Encourage consumers to share innovative ideas about how they were able to incorporate your product into everyday life.
Consider fabric softener sheets. These little wonders make your clothes feel and smell great, but they are useful in a variety of other applications such as being the perfect remedy for cleaning clothes dryer filters as well as remove static electricity from your television and computer screen. You can even use them to freshen up a pair of sneakers overnight.
Even a can of cola will provide unusual and creative benefits that go beyond its purpose as a soft drink.
Don’t make up things that your product can do, but don’t neglect to pass along creative uses either. For instance if you developed a product that was designed for a very specific use it might be important to you to talk only about that primary function. However, if you discover a new use or you are made aware of some creative reason to use the product in a new way look at this as new potential in marketing.
The idea of a marketing metaphor is to describe a product in a new way in an effort to allow others the opportunity to visualize the product more completely. Again, this way of marketing defies the original use and description of your work, but is a tool that expresses the value added nature of your product.
This kind of marketing idea allows you to draw on multiple emotive thoughts that can help customers and potential customers imagine themselves using your product and connecting with it in a greater way.
In a time when quality and dependability are very important to consumers it just makes sense to help consumers see value from every conceivable angle in relation to your product and/or service.
Provide testimonials, list feedback from consumers, demonstrate your existing product in a new setting and a new use, provide descriptions on how to use the product to gain the most value and provide a gentle call to action that encourages consumers to take the next step in finding value in the metaphor.
Even the simplest of uses can be highlighted because it may be those uses that provide the accumulative effect of monetary savings. Dissect the product and provide the anatomy of savings for your customers. If the product is recyclable or has monetary value after its original use (i.e. car battery or metal component) talk about either the value of the product in dollars and cents or in personal environmental objectives.
This may be a good time to concentrate on the smallest of details in order to provide the greatest benefits package related to your product. Keep it honest, practical and responsible and your customers may find you sell exactly the product they need.
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